New Delhi, Feb. 06, 2025 (GLOBE NEWSWIRE) -- The global mass notification systems market valuation is poised to reach US$ 41.86 billion by 2032, with a CAGR of 13.7% during the forecast period from 2025 to 2032.
The global mass notification systems market is boosted by the pressing requirement for immediate emergency communication, as well as technology advancements and better targeting and effectiveness capabilities. This market is becoming increasingly important in today’s dynamic and interconnected world. The significance of quick emergency communication is further highlighted by a noticeable growth in emergencies. In 2022 alone there were 79 active shooting incidents recorded in the US, with an average response time of about 8 minutes according to the FBI. And over at the United Nations International Strategy for Disaster Reduction (UNISDR), predict a 40% growth in global natural disasters by 2030.
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The rapid adoption of smartphones and increasing smartphone penetration rate, which is slated to reach 83% by 2025 are also contributing to expanding accessibility to these systems, which is further supported by cloud-based solutions gaining popularity for their ease of deployment and low maintenance. Mass notification systems can be offered across multiple channels including voice, text, email, and social media, which significantly increases effectiveness. Rave Mobile Safety has conducted research that concludes these systems can bring down emergency response times by half, while targeted notifications improve message relevance leading to higher response rates.
Surging Focus on Workplace Safety Propels Demand for Mass Notification Systems
The safety and security of personnel are rising concerns for companies around the world. The growing instances of natural and man-made emergencies, as well as changing internal security risks, have sparked the requirement for stronger communication in crises. Mass notification systems (MNS) help organizations spread warnings and crucial information fast during urgent events to protect their employees. A strategy change is underway to concentrate more on MNS. Companies recognize that it presents an additional layer against emergencies. From harsh weather incidents to security breaches, MNS ensures clear and constant communication when time is tight. Plus, the rising government mandates that need better occupational safety will only push faster adoption.
A worrying number of companies in the mass notification systems market, more than 70%, admit their efforts in emergency planning simply aren't enough — they are also underfunded. This weak point in organizational safety and crisis management strategies creates a gaping vulnerability. But despite these issues, the global employee safety market is anticipated to hit US$ 7.78 billion by 2027. Experts say this indicates increasing awareness and investments in safety measures despite lacking emergency plans. Also, one in five HR professionals report violence at work, according to statistics cited by the driver; this makes it seem like there is a dire need for better security strategies.
The Everbridge notes that 90% of firms reported failures with communication during safety incidents — indicating major problems with relaying urgent messages when required most. That is where mass notification systems come into play because they can provide emergency messages within seconds of being sent out. Wherein, speedy communication is crucial because it lessens response time delays by at least 25%, according to the International Association of Fire Chiefs mentioned in the driver. The capability of MNS to shrink emergency response times not only emphasizes its utility but also highlights how vital efficient and dependable communication technology is right now given mounting workplace danger concerns.
Mass Notification Systems Market Growth Driven by Advanced Solutions and Technology Integration
The global mass notification systems market is roaring — and a big reason why is its components. Among them, the solutions segment takes home 81.3% of it all. The common requirement to have a way to communicate with everyone during an emergency has formed a massive demand for comprehensive products and tech. Things like integrated software that lets people talk via multiple channels or advanced analytics utilized to track responses have become paramount in digital times. Additionally, it is not just about how many people are buying them but also how these systems help tackle problems across various sectors. With technology continually advancing, the demand for solutions like this currently has an anticipated growth rate of 13.9%. AI and machine learning have made sharing information faster and more nuanced than ever, which means they only get better at adapting over time.
Business Continuity & Public Safety Drive Growth in Global Mass Notification Systems Market
When it comes to application, the business continuity & disaster recovery segment is in control of the global mass notification systems market, claiming a 42.2% market share. This makes sense because these systems have a crucial role in making functions resilient and continuous via disruptions. With businesses being able to send out recovery procedures and status updates quickly, they can lower downtime and financial losses by a lot.
The public alert and warning segment is undergoing the fastest growth in the global mass notification systems market, with an exceptional CAGR of 14.2%. This rapid expansion highlights the rising focus on public safety and the recognition by governments and agencies of the critical requirement to quickly inform citizens about potential dangers. As natural disasters, extreme weather events, and security threats become more frequent and unexpected, the urgency to deploy effective communication systems has intensified.
Mass notification systems have become essential tools for communicating critical information to large populations in real time. These systems ensure that alerts reach citizens via multiple channels—such as emails, social media, SMS, mobile apps, and public address systems—maximizing the reach and efficiency of communication. Whether it is issuing evacuation orders during hurricanes, alerting communities about wildfires, or warning of potential terror threats, these systems allow authorities to deliver life-saving information quickly and efficiently.
The growing adoption of these systems is also propelled by advancements in technology, such as AI-driven predictive analytics and geotargeting, which allow alerts to be tailored to certain regions or demographics. This precision ensures that the right people receive the right information at the right time, decreasing confusion and improving public trust in safety measures. Governments worldwide are investing heavily in modernizing their public alert infrastructure, further pushing demand for mass notification systems. As public safety continues to remain a top priority, the public alert and warning segment is poised for sustained growth, playing a vital role in safeguarding communities and mitigating the impact of emergencies.
Top Players
- Siemens
- Everbridge
- Honeywell
- Eaton
- Motorola Solutions
- Blackboard
- IBM
- BlackBerry
- Johnson Controls
- Singlewire Software
- Rave Mobile Safety
- American Signal Corporation (ASC)
- ATI Systems
- Regroup Mass Notification
- AlertMedia
- KONEXUS
- CrisisGo
- Netpresenter
- Omnilert
- Ruvna
- F24
- Alertus
- Mircom
- Iluminar
- Omingo
- Klaxon Technologies
- OnSolve
- Crises Control
- Voyent Alert!
- Squadcast
- Other Prominent Players
Key Segmentation:
By Component:
- Solution
- Services
By Deployment:
- On Premise
- Cloud Based
By Application:
- Public Alert & Warning
- Business Continuity & Disaster Recovery
- Others
By Organization:
- Large enterprises
- Small and medium-sized enterprises (SMEs)
By Type:
- In-Building
- Wide Area
- Distributed Recipient
By Industry:
- BFSI
- Energy and Utilities
- Education
- Healthcare
- Government and Defense
- Transportation and logistics
- Others
By Region
- North America
- Europe
- Asia Pacific
- Middle East & Africa (MEA)
- South America
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