Half of Marketers are Not Prepared to Succeed in a Cookieless World; Majority Won’t Use UID
January 24, 2024 08:53 ET
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Basis Technologies
CHICAGO, Jan. 24, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results...
Basis Technologies Named the No. 1 Ad Age Best Place to Work in 2024
January 22, 2024 09:54 ET
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Basis Technologies
CHICAGO, Jan. 22, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, announced today that it has been...
Basis Technologies is the First DSP to Integrate Google Ads Performance Max Campaign Reporting
December 05, 2023 08:55 ET
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Basis Technologies
CHICAGO, Dec. 05, 2023 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced a first-to-market...
Basis Technologies and Jounce Media Automate Blocking of Ads on Low quality Websites
November 09, 2023 09:42 ET
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Basis Technologies
CHICAGO, Nov. 09, 2023 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced automated protection...
Basis Technologies and LG Ad Solutions Announce Exclusive Partnership for Connected TV Political Advertising
November 07, 2023 08:54 ET
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Basis Technologies
CHICAGO, Nov. 07, 2023 (GLOBE NEWSWIRE) -- Basis Technologies, a global provider of programmatic advertising and media automation solutions along with LG Ad Solutions, a global leader in connected...
TV Ads Influence Millennials Holiday Gift Buying 34% More than Average Consumer
October 12, 2023 08:48 ET
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Basis Technologies
Basis Technologies shows that TV ads (on linear and CTV) influence Millennials’ holiday gift buying 34% more than the average US consumer.
Basis Technologies Integrates Snapchat Ad Management and Reporting
September 21, 2023 08:56 ET
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Basis Technologies
CHICAGO, Sept. 21, 2023 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced a first-to-market...
Fortune Media and Great Place To Work Rank Basis Technologies No. 2 Among Best Workplaces in Advertising & Marketing in 2023
September 13, 2023 08:55 ET
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Basis Technologies
CHICAGO, Sept. 13, 2023 (GLOBE NEWSWIRE) -- Great Place To Work® and Fortune have selected Basis Technologies (https://basis.com) as the No. 2 ranked company for the 2023 Fortune Best Workplaces in...
Basis Technologies and FreeWheel Partner to Fuel Greater Advertiser Access to Premium CTV Ad Inventory
August 23, 2023 08:57 ET
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Basis Technologies
CHICAGO and NEW YORK, Aug. 23, 2023 (GLOBE NEWSWIRE) -- Basis Technologies, a global provider of programmatic advertising and media automation solutions, today announced an integration with...
Three-Quarters of Marketers Use Generative AI Every Month; Half Use It Weekly
July 27, 2023 08:55 ET
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Basis Technologies
CHICAGO, July 27, 2023 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results...