Ethos Discovers 2.1 g/t Gold Near the Coffee Fault, Betty Property, White Gold District, Yukon

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 25, 2011) - Ethos Capital Corp. (the "Company" or "Ethos") (TSX VENTURE:ECC)(OTCQX:ETHOF)(FRANKFURT:1ET) is pleased to report gold analyses from rock samples collected during ongoing exploration at the Betty Property located southeast along-strike of Kaminak Gold Corporation's ("Kaminak") Coffee discovery in the White Gold District west-central Yukon Territory, Canada.

Ethos is currently exploring 4,963 claims covering an area of 1,038 square kilometers in the emerging White Gold District. Ethos' Betty Property, comprised of 730 claims covering 152 square kilometers, is situated immediately east of Kaminak's Coffee Property and covers approximately 15 kilometers of the highly prospective Coffee Fault.

Gold mineralization at Kaminak's flagship Coffee Property is associated with a regional scale structural corridor termed the "Coffee Fault". The Coffee Fault is defined by a pronounced east-west trending topographic and magnetic lineament that transects Ethos' Betty Property.

A total of 19 rock samples were collected from first-pass prospecting traverses at the Betty Property designed to follow-up gold soil anomalies generated from a property-wide ridge and spur soil sampling program undertaken by Ground Truth Exploration Inc. of Dawson City ("Ground Truth") (see July 12, 2011 News Release). Five of the nineteen rock samples have returned significant results.

Buck Zone "Discovery"

The Buck Zone, identified by Ethos's ridge and spur soil sampling (July 12, 2011 News Release), includes a 597 ppb gold soil anomaly. The soil sample site contains abundant quartz clasts which may be indicative of eroding quartz veins hosted in the bedrock below. A grab sample (580604) of sub-crop consisting of a silicified, pyrite-arsenopyrite-bearing felsic intrusion cut by quartz veins was 10 meters north of the soil site and returned 2.1 g/t gold and 1,113 ppm arsenic.

Four additional rock samples of sub-crop were collected systematically from hand excavated pits spaced 10 meters apart within a 20 meter by 10 meter grid adjacent to the original 597 ppb gold soil anomaly. All five rock samples are composed of oxidized, altered felsic intrusions with variable quantities of quartz veins. All of the samples returned anomalous arsenic from 324 ppm to 1,113 ppm; antimony from 4 to 46 ppm; mercury from 0.2 to 0.5 ppm, and barium from 212 to 674 ppm.

Peter Tallman, P.Geo. and COO of Ethos, states, "The discovery of gold on the Betty Property hosted by similar rocks and with similar multi-element signatures to those successfully being explored and drilled by Kaminak Gold Corp, our neighbour to the west, shows that the Coffee Fault is a gold mineralized structure with regional significance and is highly prospective for gold."

Photos of the Buck Zone trenching and mineralized rock samples are being posted to the Company's website and will be available for viewing shortly.

Ongoing Work at the Betty Property

A 3-man camp including back-hoe with cutters and back-hoe operator has been established at the Buck Zone. Approximately 150 meters of trenching has been completed and systematically sampled and this work continues. Preliminary results visually confirm an area of strong alteration, quartz veining, and iron oxides within felsic intrusive rock.

Prospecting traverses along and adjacent to the Coffee Fault have so far targeted the specific site of gold-in-soil anomalies and visually similar rocks to the Buck Zone have been identified in other areas with assays pending. Prospecting continues with priority targets being; a) gold-in-soil anomalies and b) sites where Ground Truth personnel have identified quartz/silicification in the sample where analyses have not yet been received.

Airborne magnetic and radiometric surveying has commenced on the Betty Property and preliminary results received. Flight lines are spaced 100 meters apart which allows excellent resolution of structural features. The high-priority Buck Zone within the Betty Claims will be surveyed first and the data collected will be used to guide trenching and to generate new targets.

In addition, soil sampling, prospecting, mapping, airborne magnetic and radiometric surveying and other surveys have begun on all other Ethos Properties in the White Gold District. Updates on progress and exploration results will follow.

Gary Freeman, CEO and President of Ethos, states, "This is a very exciting 'first result' gold discovery by diligent work from our field crews and a testament to the knowledge and value provided by our partner Shawn Ryan."

To view the location of our claims please click on the following link: http://www.ethoscapitalcorp.com/i/maps/ECC_ClaimsMap_4Jul11.jpg

You can also visit our website and view the Coffee Fault and Betty Property using Google Earth through a link on the homepage.

Prospecting rock samples are analyzed by Acme Analytical Laboratories Ltd. ("Acme"), an ISO 9001 certified laboratory. Prospecting rocks are crushed, split, and a 250 g sub-sample ground to 250 mesh. A 15 g sub-sample of this material is ignited, acid digested, and gold determined by ICP-MS; a 0.5 g sub-sample undergoes aqua regia digestion with ICP-MS analysis for 36 reporting elements including arsenic. Analytical QA/QC programs monitoring the precision and accuracy of results includes the routine use of assaying sample duplicates, certified reference standard(s), and both assay and prep wash blanks.

The technical information contained within this News Release has been reviewed and approved by Peter Tallman, P.Geo, Chief Operating Officer of Ethos Capital Corp. and Qualified Person as defined by National Instrument 43-101 policy.

About Ethos Capital Corp.

Ethos' principal assets are its substantial mineral land positions in the heart of the emerging White Gold / Klondike gold district, as well as its Santa Teresa and Corrales silver-zinc-lead properties in Mexico. Ethos currently has approximately 40.8 million shares issued and outstanding, and working capital of approximately $18 million.

Gary Freeman, President & CEO

Forward-Looking Statement Cautions:

This press release contains certain "forward-looking statements" within the meaning of Canadian securities legislation, relating to, among other things, the results received from grab sampling at the Betty Property, and ongoing work programs on the Company's Properties located in the White Gold District, Yukon. Although the Company believes that such statements are reasonable, it can give no assurance that such expectations will prove to be correct. Forward-looking statements are statements that are not historical facts; they are generally, but not always, identified by the words "expects", "plans", "anticipates", "believes", "intends", "estimates", "projects", "aims", "potential", "goal", "objective", "prospective", and similar expressions, or that events or conditions "will", "would", "may", "can", "could" or "should" occur, or are those statements, which, by their nature, refer to future events. The Company cautions that Forward-looking statements are based on the beliefs, estimates and opinions of the Company's management on the date the statements are made and they involve a number of risks and uncertainties. Consequently, there can be no assurances that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Except to the extent required by applicable securities laws and the policies of the TSX Venture Exchange, the Company undertakes no obligation to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors, should change. Factors that could cause future results to differ materially from those anticipated in these forward-looking statements include, possible, accidents and other risks associated with mineral exploration operations, the risk that the Company will encounter unanticipated geological factors, the possibility that the Company may not be able to secure permitting and other governmental clearances necessary to carry out the Company's exploration plans, and the risk of political uncertainties and regulatory or legal changes that might interfere with the Company's business and prospects. The reader is urged to refer to the Company's reports, publicly available through the Canadian Securities Administrators' System for Electronic Document Analysis and Retrieval (SEDAR) at www.sedar.com for a more complete discussion of such risk factors and their potential effects.