Marketers Given Marginal Grades for ABM-Driven Revenue Growth
January 23, 2024 08:00 ET
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CMO Council
CMO Council Releases Year-End Scorecard of B2B Marketing EffectivenessIn Finding, Winning and Growing Big Customer Accounts
CMO Council to Advance Lead Revenue Science Practices and Improve Account Marketing Performance in B2B Sector
October 10, 2023 08:00 ET
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CMO Council
SAN JOSE, Calif., Oct. 10, 2023 (GLOBE NEWSWIRE) -- The Chief Marketing Officer (CMO) Council announced it is collaborating with WM America on a new Q4 thought leadership program. Designed to...
Marketing and Finance Leaders Seek Collaboration to Make Smarter Investments, Says CMO Council and KPMG
September 19, 2023 08:00 ET
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CMO Council
SAN JOSE, Calif., Sept. 19, 2023 (GLOBE NEWSWIRE) -- Economic headwinds have arrived, and chances are marketers aren’t prepared. Only 10% of marketing leaders strongly believe their marketing...
IMC Teams With Global CMO Council to Further Marketing Leader Prowess and Performance in Africa
June 06, 2023 03:00 ET
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CMO Council
JOHANNESBURG, South Africa, June 06, 2023 (GLOBE NEWSWIRE) -- The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council to extend the...
66% of Marketers Lack Confidence in Ability to Achieve Revenue Goals, According to CMO Council and Sprinklr Research
May 11, 2023 08:00 ET
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CMO Council
SAN JOSE, Calif. and NEW YORK, May 11, 2023 (GLOBE NEWSWIRE) -- The CMO Council, in partnership with Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for...
Sales and Marketing Leaders Seek Better Collaboration to Drive Revenue Growth, Says CMO Council Report
April 18, 2023 08:00 ET
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CMO Council
SAN JOSE, Calif., April 18, 2023 (GLOBE NEWSWIRE) -- Most sales and marketing organizations haven’t been able to pivot fast enough to the new digital buyer. This means they risk falling short of...
2 out of 3 Marketers Lack Confidence in Media Marketing and Advertising Strategy
January 11, 2023 08:00 ET
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CMO Council
SAN JOSE, Calif., Jan. 11, 2023 (GLOBE NEWSWIRE) -- The media marketing and advertising landscape has become much more fragmented, unpredictable and vast with the rise of digital channels. The...
Executives Give Enterprise Leaders Poor Marks for Strategically Executing Digital Transformation
December 14, 2022 08:00 ET
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CMO Council
SAN JOSE, Calif., Dec. 14, 2022 (GLOBE NEWSWIRE) -- Are companies gaining business lift from the digital shift? According to a new survey of senior corporate executives, entitled “Digital Enterprise...
Only 1 in 7 Marketers Have Digital Infrastructure to Deliver Mature Hybrid CX
December 08, 2022 08:00 ET
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CMO Council
SAN JOSE, Calif., Dec. 08, 2022 (GLOBE NEWSWIRE) -- It’s no secret that the last few years have upended the way customers want to interact with companies. SAS’ Experience 2030 report released during...
Cross-Cultural Marketer and Former CEO Chairs CMO Council Advisory Board in Europe
December 05, 2022 08:00 ET
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CMO Council
LONDON, Dec. 05, 2022 (GLOBE NEWSWIRE) -- Ricardo Oberlander, the epitome of an accomplished, cross-cultural marketer who graduated to the CEO role of a major consumer products company, has been...