To evaluate the environmental impact of a digital media campaign, all life cycle stages must be considered. Design, which accounts for impacts related to the planning and production of a media campaign, typically has negligible impacts and is excluded from this study. Creation accounts for the impact from production of all content and is less than 0.5% of overall impact of all the video ads considered. Diffusion accounts for the impact stemming from the spread of the campaign on digital platforms. Use & end of life account for the impacts from the devices used to view the advertisement.
To evaluate the environmental impact of a digital media campaign, all life cycle stages must be considered. Design, which accounts for impacts related to the planning and production of a media campaign, typically has negligible impacts and is excluded from this study. Creation accounts for the impact from production of all content and is less than 0.5% of overall impact of all the video ads considered. Diffusion accounts for the impact stemming from the spread of the campaign on digital platforms. Use & end of life account for the impacts from the devices used to view the advertisement.