In the 2020s, tobacco advertisements are rarely seen in Western markets due to long-standing bans on advertising of tobacco products. While TAAT® currently benefits from its ability to advertise in markets such as the United States as a non-tobacco product, voters in Switzerland only recently approved legislation to ban tobacco advertising in public spaces. The Company is therefore planning to launch TAAT® in Switzerland to capitalize on this potential competitive advantage by using tactics such as displaying advertisements (provisional design shown above for illustrative purposes) in public areas that are commonly visited by adult smokers.
In the 2020s, tobacco advertisements are rarely seen in Western markets due to long-standing bans on advertising of tobacco products. While TAAT® currently benefits from its ability to advertise in markets such as the United States as a non-tobacco product, voters in Switzerland only recently approved legislation to ban tobacco advertising in public spaces. The Company is therefore planning to launch TAAT® in Switzerland to capitalize on this potential competitive advantage by using tactics such as displaying advertisements (provisional design shown above for illustrative purposes) in public areas that are commonly visited by adult smokers.