Samba TV Launches iCPM - The First Currency for Guaranteed Incremental Omniscreen Video Advertising
February 24, 2022 09:00 ET
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Samba TV
SAN FRANCISCO, Feb. 24, 2022 (GLOBE NEWSWIRE) -- Samba TV, the global leader in television data technology, today announced the launch of a new first-of-its-kind advertising currency, incremental...
Samba TV Reports Big Super Bowl LVI Viewership Win for NFL & NBC
February 14, 2022 11:00 ET
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Samba TV
More than 1 in 4 US homes watched the Super Bowl; Halftime show scores 19% year-over-year increase in viewership; Analysis finds significant viewership enthusiasm gap between Cincinnati and Los...
Samba TV annuncia una partnership con PubMatic per offrire funzionalità di targeting dell’audience televisiva nel programmatic advertising omniscreen
April 08, 2021 05:00 ET
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Samba TV
MILANO, Italy, April 08, 2021 (GLOBE NEWSWIRE) -- Samba TV, fornitore leader di pubblicità e analisi omniscreen, annuncia una partnership multi-mercato con PubMatic (Nasdaq: PUBM), piattaforma...
Neue Partnerschaft zwischen Samba TV und PubMatic zur Bereitstellung von TV-Audience-Targeting im programmatischen Omniscreen-Werbe-Supply
April 08, 2021 05:00 ET
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Samba TV
SAN FRANCISCO and HAMBURG, Germany, April 08, 2021 (GLOBE NEWSWIRE) -- Samba TV, ein weltweit führender Anbieter von Omniscreen-Werbung und -Analytics, gibt heute eine Multi-Market-Partnerschaft...
Samba TV s’allie à PubMatic pour offrir aux annonceurs une capacité de ciblage TV multi-écrans, en programmatique
April 08, 2021 05:00 ET
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Samba TV
PARIS, 08 avr. 2021 (GLOBE NEWSWIRE) -- Samba TV, spécialiste de la data télévisuelle et de la mesure multi-écrans annonce aujourd’hui un partenariat avec PubMatic, plateforme de publicité numérique...
Samba TV Announces Partnership with PubMatic to Deliver TV Audience Targeting Capability in Omniscreen Programmatic Advertising Supply
April 08, 2021 05:00 ET
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Samba TV
SAN FRANCISCO, April 08, 2021 (GLOBE NEWSWIRE) -- Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a multi-market partnership with PubMatic (Nasdaq:...
Warsteiner und PREX starten erste programmatische Kampagne auf Basis von Samba TV’s Daten in Europa
May 12, 2020 04:00 ET
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Samba TV
SAN FRANCISCO and HAMBURG, Germany, May 12, 2020 (GLOBE NEWSWIRE) -- Samba TV, der weltweit führende Anbieter von TV-Daten und Analysen hat mit PREX, dem programmatischen Tradingdesk der...
Samba TV Viewership Data Shows Audience More Than Doubling For Nevada Democratic Primary Presidential Debate, Highlighting Significant “Bloomberg Bump”
February 20, 2020 07:00 ET
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Samba TV
SAN FRANCISCO, Feb. 20, 2020 (GLOBE NEWSWIRE) -- Viewership analysis by Samba TV, the leading provider of global TV data and audience analytics, finds that 10.2 million US households viewed the...
Advanced Data-Driven Marketing Plays Role in Driving 2019 Billboard Music Awards to Year-Over-Year Increases in Viewership
October 18, 2019 10:00 ET
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Samba TV
SAN FRANCISCO, Oct. 18, 2019 (GLOBE NEWSWIRE) -- dick clark productions (dcp) announced that it increased U.S. household viewership for the 2019 Billboard Music Awards (BBMA) by 22% according to...
Samba TV Acquires Wove, Expanding the Industry’s leading Connected TV Advertising and Technology Stack
October 03, 2019 08:19 ET
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Samba TV
SAN FRANCISCO, Oct. 03, 2019 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Wove, a data integration platform that...