fusionOne, Nokia, AdForce, and SF Interactive Join Forces to Explore Delivery of Targeted Advertising to Mobile Devices

The companies intend to share the learning and technologies they develop with their wide range of partners, including wireless carriers and portals and pilot the first cross-platform (PC desktop/internet/wireless device) integrated ad campaigns. All advertising will be invited by the user through fusionOne's opt-in advertising program and is highly targeted and useful.

The free, ad-supported fusionOne service enables users to keep all their information - contacts, calendar, email, bookmarks and files - in sync across all devices, both wireless and otherwise. Through the ad-supported free service, users will be able to sync new contacts and calendar appointments directly to their mobile phones and PDAs from anywhere. While fusionOne maintains a very strict privacy policy that restricts access into users' data, the nature of the service enables highly targeted, profile-driven advertising opportunities.

"fusionOne offers marketers a unique opportunity to deliver integrated campaigns to consumers across a wide variety of communications and computing devices," said Don Albert, senior vice president of marketing and sales for fusionOne. "Because our service is 100 percent registered, we capture certain pertinent demographic information about our users, and are therefore able to provide advertising that is not only highly targeted, but also useful to the consumer. We are confident that by teaming with Nokia, SF Interactive and AdForce, we will be at the forefront of creating a new advertising medium."

"We are delighted to be joining SF Interactive and AdForce, leaders in their respective fields, in helping fusionOne develop potential solutions for our respective partners in this emerging medium," said Rich Geruson, senior vice president, USA sales and marketing at Nokia Mobile Phones. "fusionOne has built breakthrough technology for the exchange of information among devices, including mobile phones, that is extremely valuable in the m-commerce space."

"AdForce looks forward to working with fusionOne and SF Interactive to leverage our market-leading ad serving technology to allow marketers to reach their target audiences with messaging that is not only targeted, but time- and location-sensitive," said Tim DePriest director of strategic marketing of AdForce.

Keeping user preference in mind at all times, AdForce, SF Interactive and fusionOne will collaborate to ensure that users of the free service are delivered ads that meet two critical criteria: practical utility and technical suitability.

"At SF Interactive, we are continually exploring new ways to build relationships with consumers and business users through interactive devices such as Palms and mobile phones," said Bruce Carlisle, president and CEO of SF Interactive. "Combining our expertise in e-marketing with the ad serving experience of AdForce and the content delivery platform of fusionOne will ensure that users receive highly relevant information that has been custom-built for their preferences and for their device."

About Nokia
Nokia is paving the way to the mobile information society with its innovative products and solutions. The company is the leading mobile phone supplier and a leading supplier of mobile, fixed and IP networks, related services as well as multimedia terminals. In 1999, Nokia's net sales totaled EUR 19.8 billion (USD 19.9 billion). Headquartered in Finland, Nokia is listed on the New York (NOK), Helsinki, Stockholm, London, Frankfurt and Paris stock exchanges and employs more than 55 000 people.

About AdForce (www.adforce.com)
AdForce, a majority-owned operating company of CMGI, Inc. (NASDAQ: CMGI), is the Force in Digital MarketingTM and a leading provider of centralized advertising services, enabling online publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has offices in Cupertino, CA; Costa Mesa, CA; New York and Hong Kong.

About SF Interactive
SF Interactive is a San Francisco-based full-service digital marketing agency. The agency provides integrated e-marketing services including Internet marketing strategy, online media planning and buying, advertising creative services, measurement systems, web site design and online direct response programs. SF Interactive employs over 120 digital marketing professionals in San Francisco and New York to serve clients including fusionOne, VeriSign, PayMyBills.com, Morgan Stanley Dean Witter Online, Hewlett-Packard, BabyCenter.com, RemarQ, BravoGifts.com, PeopleFirst.com, Shockwave.com, OurHouse.com and the Triarc Beverage Group (makers of Mistic, RC Cola and Snapple). For more information visit http://www.sfinteractive.com.

About fusionOne, Inc.
Privately held and founded in 1998, fusionOne is the pioneer developer and marketer of cutting-edge Internet Sync services that make information access simple and seamless across multiple communications and computing devices. fusionOne is backed by funding from Nokia Ventures (NYSE: NOK), 3Com Ventures (NASDAQ: COMS), El Dorado Ventures, its founders and recognized leaders in the high technology industry. fusionOne's most recent partnerships include Sun Microsystems (NASDAQ: SUN), Novatel Wireless and Snap, the Internet portal service from NBC Internet, Inc. (Nasdaq: NBCI). fusionOne, Inc. is located in San Jose, California and can be found on the Internet at www.fusionOne.com or contacted via telephone at (408) 399-5620.

fusionOne, fusionPak, and Internet Sync are trademarks of fusionOne, Inc. All other product, service and company names are trademarks, registered trademarks or service marks of their respective owners.