Rockville, May 23, 2023 (GLOBE NEWSWIRE) -- According to Fact.MR, a market research and competitive intelligence provider, the global beauty facial mask (BFM) market is estimated at US$ 6.8 billion in 2022 and is expected to expand at an impressive CAGR of 5.1% during the forecast years of 2022-2032.
A large number of elderly customers around the globe having the required buying power as well as the desire to appear younger, in turn increasing the demand for anti-aging sheet face masks. The emphasis on anti-aging formulae and technology by various brands has led to a variety of new products in the market, thus enhancing the product’s purchase.
Consumers perception about a mask making all other skincare products function better is the key factor focussed towards higher product penetration.
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The market for facial masks is predicted to increase favorably due to the rising demand for organic and natural skincare and cosmetic products that provide many benefits, such as anti-aging, moisturizing, and treatment of acne/blemishes.
Natural elements are being used in the creation of beauty facial masks, including honey, fruit extracts, cactus, cucumber, and others. They include vitamins and minerals that are excellent for the skin. Natural components such as coconut oil, cocoa butter, oats, and chamomile are often included in beauty facial masks.
Key Takeaways from Market Study
- The global beauty facial mask market is estimated to grow at a CAGR of 5.1% in the forecast period 2022-2032
- Clay mask dominates the market and is estimated to be valued at US$ 2.7 billion in 2022
- Asia-Pacific is expected to be the crown of the market with a 51.0% market share in 2022
- The synthetic beauty facial mask is extensively used and is likely to represent 68.7% market share in 2022
“Increasing usage of beauty masks among men and women to maintain healthy skin and integration of natural compounds in the product to reflect attractive near-term opportunities for market players,” says a Fact.MR analyst.
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Key Market Development Stratagems
With the growing market for sheet face masks and other skincare products, manufacturers are focusing on innovation of products as per the demands of the consumers of different regions. Brands have launched specialized products for particular markets to meet consumer requirements such as the hydrogel masks in the US to main hydration.
Furthermore, market players are investing in research and development to offer new and innovative products. Rising concerns about the environment have led manufacturers to create eco-friendly products and biodegradable packaging.
Competitive Landscape
The beauty and skincare industry has been witnessing some of the most promising mergers and acquisitions, where the facial mask category showcased significant activities associated with the rising popularity of Korean/K-beauty masks along with digital-first disruptors. The brands are gaining substantial growth by collaborating with online influencers, user-generated content, and social selling.
- In January 2022, Oscar Mayer in collaboration with Seoul Mamas launched the first ever bologna-inspired face mask
- In September 2021, Kao Corporation released a sheet mask called Smile Performer. It was designed to bring back a smile on the face using cotton by-products making it biodegradable
Key Companies
- Amorepacific Corporation
- Bombay Shaving Company
- Elizabeth Arden Inc
- Hanacure
- Himalaya Company
- Johnson & Johnson
- Lancer Skincare
- L’Oreal
- Procter & Gamble
- Shiseido
- Sisley SAS
- The Estée Lauder Companies Inc.
- Unilever
- Visage Lines Personal Care Ltd
Segmentation of Beauty Facial Mask Industry Research
- By Mask Type:
- Clay Mask
- Sheet Mask
- Cream Mask
- Thermal Mask
- Peel-Of Mask
- Gel Mask
- Others
- By Packaging:
- Tube
- Jar/Bottle
- Sachet
- Others
- By Ingredient:
- Natural
- Synthetic
- By Brand Type:
- Mass
- Prestige/Luxury
- By Distribution Channel:
- Online
- Offline
- By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- MEA
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More Valuable Insights on Offer
Fact.MR, in its new offering, presents an unbiased analysis of the global beauty facial mask market, presenting historical market data (2017-2021) and forecast statistics for the period of 2022-2032.
The study reveals essential insights on the basis of mask type (clay mask, sheet mask, cream mask, thermal mask, peel-off mask, gel mask, others), packaging (tube, jar/bottle, sachet, others), ingredient (natural, synthetic), brand type (mass, prestige/luxury), and distribution channel (online (e-commerce, company-owned website), offline (hypermarket/supermarket, drug store, others), across major regions of the world.
Key Questions Covered in the Beauty Facial Mask Market Report
- What will be the estimated size of the Market in 2023?
- At what rate will the global Beauty Facial Mask sales grow until 2032?
- Which are the factors hampering the Beauty Facial Mask demand?
- Which region will spearhead the growth in the global industry by 2032?
- Which are the factors driving sales in the Beauty Facial Mask Market during the forecast period?
Check out more related studies published by Fact.MR Research:
Beauty Sheet Mask Market Forecast: Beauty sheet masks market forecast is set to observe rapid development during the period of 2021-2031 with a CAGR of ~9%. Interest for these masks will observe effective recuperation in the period of 2021-2022, with a hopeful development viewpoint over the long haul.
Protective Face Mask Market Size: The global protective face mask market size is USD 10.79 Billion in 2022. The market is anticipated to grow with a CAGR of 9.1% in the forecast period. The market is estimated to surpass a value of USD 25.78 Billion by end of 2032.
Sleep Mask Market Share: The global sleep mask market share is expected to grow at a stable CAGR of up to 4%from 2019 to 2029. Market players show signs of making considerable investments in digital marketing and product development to attract, engage, and delight consumers.
Anti-Pollution Mask Market Revenue: The anti-pollution mask market revenue shows that the market is expected to grow at a CAGR of ~ 9% during the forecast period. The global market value for the anti-pollution masks is likely to be valued at ~ US$ 2.9 Billion by the end of 2019.
Mass Beauty & Personal Care Products Demand: Worldwide mass beauty and personal care products demand is projected to rise at a CAGR of 6% and reach a market valuation of US$ 899.7 billion by the end of 2033. The global mass beauty & personal care products market is valued at US$ 502.39 billion in 2023.
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